"Big Tech for Small Firms"

Tom McNichol advises attorneys to "resist the temptation to start a blog" in this story in the July 2008 issue of California Lawyer:

Most attorneys at small firms are busy enough keeping up with their cases without taking on a blog. However, there are a few exceptions. If you have a very specific area of interest in law, one that can help make your firm stand out from the crowd, a well-written blog can be a provocative attention getter and a potential rainmaker. One example of a well-done blog is The UCL Practitioner, written by San Francisco class action attorney Kimberly A. Kralowec. It has a very tight focus – California's Unfair Competition Law – and is updated frequently.

Hmm, "updated frequently." I'd better end my hiatus and get back to blogging pretty soon. Thanks to Tom for the mention – a pleasant surprise – and welcome new readers!