"Five Blogging Dead Ends to Avoid"

Law.com has the first article I've seen that discourages lawyers from blogging. The article, by Larry Bodine of LawMarketing, describes "the five most common snafus that can dead-end your blog." His basic advice to bloggers: don't post too little or too much, stick to your topic, be interesting and concise, and stop blogging if you're getting no return. Probably the best piece of advice is not to create a blog unless you're sure you'll stick with it. I would refine that advice and say don't publicize your blog until you're sure you'll stick with it. Most people won't really know whether they'll take to blogging until they try it. I made no effort to publicize this blog for six months after I started.