In Brady v. Bayer Corp., ___ Cal.App.5th ___ (Sept. 7, 2018), the Court of Appeal (Fourth Appellate District, Division Three) held that the plaintiff's complaint adequately alleged that the defendant's product label was misleading to a reasonable consumer under both the CLRA and the UCL.
The front of the label called the product "One A Day" multivitamin gummies, but you had to read the back of the label to find out that you're supposed to take two gummies per day to get the recommended daily nutritional value. The opinion includes images of the front and back of the product label.
Among other past cases, the opinion considers and favorably cites the Ninth Circuit's decision in Williams v. Gerber Prods. Co., 552 F.3d 934 (9th Cir. 2008) (discussed in these blog posts).
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